heart of rosegold

Amanda. 19. Ontario, Canada. UWO – Check out @heartofrosegoldstyle for daily style posts!

Month: January, 2016

I am equal in #mycalvins Spring 2016

Now, don’t get me wrong. I am just as obsessed as most when it comes to Calvin Klein. The campaigns are beautifully shot, the products are quality and they are endorsed by some of my favourite stars. When I walk past the flawless displays of banded and branded lingerie sets, my heart skips a beat just like the next girl. I own several and love them. But their new campaign struck me a little differently this time.

See, when I think Calvin Klein, especially their new branding featuring top models and celebrities dominating social media, I think that the girls (and guys) are owning their bodies and their personalities. I love how they have caused an epidemic of thinking boy-shorts and sports bras can be sexy and comfortable. That’s a message I’ll gladly get behind (and not just because I am wearing one right now).

Their spring campaign was released this afternoon, and being an avid follower, I adored the playful video of Kendall Jenner when it popped up on my instagram feed. But then I read the caption. “I want to be with you in #mycalvins.”

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Alright, I thought. Loved the polaroid idea of the video and the abstract, sexy vibe, “Can’t keep my hands to myself” style. Then Justin Bieber’s popped up.

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“I flaunt in #mycalvins.” Now maybe I’m overreacting but it seems as if two completely different dynamics are presented. Kendall’s confidence or “nakedness” comes with an excuse, that she can wear these when being in personal situations, whereas Justin’s is more of an exhibition-esque appropriateness. He should show off his “calvins” (as if that was the focal point of the ad) while she should only reveal them intimately. Her ad also features quick snapshots of different parts of her body, never really showing her face. Which, you’d think for a celebrity endorsement would be a main focus…

The Calvin Klein instagram page has since released some more diverse options for activities to pursue in #yourcalvins but don’t feel pressured. You should do whatever you want in your calvins, just as I intend to do.

I’d love to hear what you think 🙂

Amanda

The Case for Contouring

It was a trend that swept through the beauty world, leaving no survivors in its path. Professionals and newbies alike began to add new sculpting products to their arsenal in the hopes of beautifully chiseled cheekbones and a slimmer appearance. Sounds like a dream right?

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Now comes the waves of backlash from celebrities and professional artists, citing the merits of natural beauty. And this is precisely the reason I wanted to write about this. To have an argument from the side of someone without flawless cheekbones.

All things considered, I see where they are coming from. There is a major emphasis on women looking smaller and more model-esque, and this only contributes to the standards. So thats great! If there is less emphasis on the stars cheekbones, the better for women everywhere. However, these women often are famous for, or have generously been gifted with excellent bone structure… But what about the rest of us?

While my jawline is not as chiseled, if I can fake it in only a few short minutes, why wouldn’t I try? To me, it isn’t even a “looks” thing. Having my face done up and sculpted gives me an extra swing in my step and the confidence to brace days where otherwise I’d be in a slump. It does something to my demeanour, it lifts me up both physically and mentally. Now, it isn’t something I would recommend for everyday. In fact, I highly advise stepping out every so often with a completely bare face, just to remind yourself that the world won’t stop turning if you do. But on those days where the world is beating you down, or you have a presentation or whatever, why not put your best face forward with cheekbones so sharp you could kill? Im a fan.

My Pick: Anastasia Beverly Hills Contour Cream Kit ($52 CAD at Sephora)

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Sephora Pro Angled Contour Brush #75 ($37 CAD at Sephora)

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BeautyBlender Sponge ($28 CAD at Sephora)

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Winter Update

Sorry for the absence, but Christmas is a downright crazy time in the life of a university student. I went from finals, to trying to make the most of seeing family and friends over the break, to a wild frost week but one of my resolutions is to maintain a schedule for this blog.

Interestingly enough, I have begun writing for another blog for my school, so I will link to those articles as well as soon as they start being uploaded. IMG_7717.jpeg

My fashion over the past bit hasn’t been anything too notable, lots of late nights in sweats and such, but I did want to share this great find from Forever 21. I saw it fairly recently so I think it may still be available. It is a midi-length hunter green knit dress and I just love the way it fits. Personally, I didn’t think this style would work for me as I am on the shorter side and less model-esque side but I really think this is a flattering, versatile piece for many girls. IMG_6741.jpeg

I styled it for Christmas day with an oversized sweater/blazer from Zara (I thought the proportions worked well together), as well as my black Steve Madden NOBELs and this necklace from Forever 21. IMG_2216.jpeg

Hope you all had a great break/holiday season and I hope to hear from you soon!

xx Amanda